Editorial Standards

Every site Zoobu publishes follows these standards. They are written for our readers, and for the brands and networks we work with.

Clear disclosure

Every page that carries a partner link says so clearly, in plain words. See our affiliate disclosure.

Independent recommendations

Each site is built around a specific audience and recommends only products we would recommend to that audience. Commission rates do not decide our rankings or verdicts.

Reviews from real use

Our reviews are written from real use of the product. We describe weaknesses as well as strengths.

Accurate and up to date

We check prices, plans and features when we publish, and we review pages regularly. When something changes or we get something wrong, we correct it promptly.

Promotion that respects partners

• No bidding on a partner’s brand terms, unless the partner agrees in writing.
• No incentivized or cashback traffic, unless the partner agrees in writing.
• No invented discounts, false urgency or claims a partner cannot support.
• We follow the terms of every program we join.

Conflicts of interest

Where Zoobu manages a brand’s affiliate program, our own sites join on the same terms as every other partner, and we tell the brand.

Corrections and questions

If you spot a mistake on one of our sites, or have a question about these standards, email [email protected].