Affiliate publishing and program management
Zoobu is a UK company founded by Kevin Brown, the founder of Awin (Affiliate Window). We own and run a network of 160 content sites that promote carefully chosen partners, and we manage affiliate and partner programs for brands.
Zoobu operating in affiliate marketing
in our publisher portfolio
monthly visitors across the network
core audience markets
For B2B SaaS vendors
Our B2B sites reach founders, marketers and small business teams while they are comparing tools. We promote SaaS partners through in-depth reviews, head-to-head comparisons, best-of guides, email and direct referrals from our consulting clients.
Affiliate networks we work with
1. We publish
We own and run 160 content sites across B2B and B2C niches, earning as an affiliate and referral partner through reviews, comparisons, guides and email.
2. We manage
We launch, fix and run affiliate and partner programs for SaaS and ecommerce brands, on the network or platform that suits them.
Program management
Most program managers have only ever worked brand side. We built a network and we run our own publisher sites, so we know what makes good partners join, stay and grow a program.
Commission models, cookie windows and terms that attract the right partners without paying for sales you would get anyway.
Awin, Impact, PartnerStack and in-house tools, chosen for your market and margins, then set up properly.
Targeted outreach to content sites, comparison publishers, creators and referral partners who already reach your buyers.
Partner briefs, links, copy and assets that make it easy to promote you well from day one.
Brand bidding checks, disclosure standards and validation, so you only pay for genuine customers.
Monthly reporting on revenue, partner mix and cost, with a clear plan for what we change next.
A call to understand your goals, then a review of your current program or your launch options.
A written plan with commission structure, target partners and the first 90 days of work.
We run the program day to day and report monthly, usually starting with a three month pilot.
Our publisher network
Zoobu owns and operates a portfolio of content sites. Each one is built around a specific audience and promotes only products we would recommend to that audience.
Retail and fashion, travel, finance, home and garden, health and fitness, e-gaming, consumer tech, SaaS and business software.
SEO content, in-depth reviews, comparison pages, buying guides, email newsletters and referrals from our consulting work.
Founders, marketers and small business owners, plus consumer audiences, mainly in the UK, Europe and the US.
Every site follows our editorial standards. A full site list with traffic evidence is available to networks and brands on request.
For brands and networks
We treat every program we join the way we would want our own clients’ programs treated.
Insights
PartnerStack, Impact, Awin or your own tracking? How to pick the platform that suits your product, your partners and your margins, from the man who came up with the name Affiliate Window while his double glazing was being fitted.
Recurring, one-time or a mix? How to set SaaS affiliate commissions that attract good partners, without tipping the doorman for a door you opened yourself.
Paid search on your brand name can quietly drain an affiliate budget. How to write clear brand bidding rules and enforce them fairly, and get the man with the flyers away from your shop door.
About
Kevin Brown has been self-employed since he was 18. In 1999 he founded Affiliate Window, now Awin, writing the original platform himself, and grew it into one of the largest affiliate networks in Europe. In 2009 Axel Springer and PubliGroupe bought a 50.1% stake, and Kevin stayed on as CEO, leading the acquisition of buy.at from AOL and growing the team to more than 200 people before leaving in 2012.
Since then he has invested in companies across digital advertising and beyond, including SuperAwesome, which Epic Games acquired in 2020. He founded Zoo Management, taking The Australian Pink Floyd Show from small venues to arenas, and in 2015 founded FanCircles. Zoobu, set up in 2012, brings that experience together.
Contact
Whether you need a program launched, an existing one fixed, or you want to work with our publisher network, send a few details and Kevin will reply within two business days.
Prefer email? [email protected]