Program management
Affiliate program management for SaaS and ecommerce brands
We launch, fix and run affiliate and partner programs. Zoobu was founded by Kevin Brown, the founder of Affiliate Window (now Awin), and we run our own publisher sites, so we manage your program with both sides of the table in mind.
Why Zoobu
We know both sides of the table.
Most program managers have only ever worked brand side. We built a network and we run our own publisher sites, so we know what makes good partners join, stay and grow a program.
- Kevin Brown founded Affiliate Window in 1999 and built it into one of the largest affiliate networks in Europe.
- We run our own network of 160 content sites, so we see every program from the publisher side too.
- We work across Awin, Impact, PartnerStack, CJ, Rakuten Advertising and Partnerize, and with in-house platforms.
What program management includes
Strategy and commission design
Commission models, cookie windows and terms that attract the right partners without paying for sales you would get anyway. We set rates by partner type, decide how to treat coupon, cashback and content partners, and write terms partners can follow.
Network and platform choice
Awin, Impact, PartnerStack and in-house tools, chosen for your market and margins, then set up properly. That includes tracking, validation rules and payment settings, and product feeds where you need them.
Partner recruitment
Targeted outreach to content sites, comparison publishers, creators and referral partners who already reach your buyers. We build a target list and contact partners directly instead of waiting for applications.
Onboarding and creative
Partner briefs, links, copy and assets that make it easy to promote you well from day one. New partners get a clear brief on what to say, what not to say and how they get paid.
Compliance and fraud monitoring
Brand bidding checks, disclosure standards and validation, so you only pay for genuine customers. We review transactions before approval and act quickly when a partner breaks your terms.
Reporting and optimization
Monthly reporting on revenue, partner mix and cost, with a clear plan for what we change next. You see which partners bring new customers, not just which ones bring clicks.
Where we can help
Launch a new program
You have never run an affiliate program, or you are about to start. We plan the commission structure, choose the network, set up tracking and recruit the first partners.
Fix an existing program
Your program runs but is not growing, or most of the revenue comes from coupon and cashback sites. We audit it, fix the terms and tracking, and recruit partners who reach new customers.
Switch network or platform
You want to move networks or bring tracking in house. We plan the move so partners keep promoting you and commissions keep tracking.
How an engagement works
Discovery and audit
A call to understand your goals, then a review of your current program or your launch options. You get our view of what to change and what it should achieve.
Launch or fix plan
A written plan with commission structure, target partners and the first 90 days of work.
Ongoing management
We run the program day to day and report monthly, usually starting with a three month pilot. After the pilot you decide whether to continue.
Affiliate networks we work with
Common questions
Which networks do you work with?
Awin, Impact, PartnerStack, CJ, Rakuten Advertising and Partnerize, and in-house tracking platforms. We recommend the one that suits your market, margins and partner mix.
Do your own sites promote the brands you manage?
Only where they suit the audience. When they do, they follow the same terms as every other partner, and we tell you.
How much does it cost?
It depends on the size of the program and the work involved. We quote after the discovery call, and most engagements start with a three month pilot.
How soon will we see results?
Partners need time to join, publish and build traffic, so most programs grow over months rather than weeks. A three month pilot is long enough to show whether the program is heading in the right direction.
Do you work with ecommerce brands as well as SaaS?
Yes. We manage programs for both.
Which markets do you cover?
Mainly the UK, Europe and the US.
Get in touch
Tell us about your program.
Send a few details about your program, or the one you want to launch, and Kevin will reply within two business days.
Prefer email? [email protected]