Insights
Practical notes from Kevin Brown on running affiliate programs, choosing networks and working with publishers, from someone who has sat on both sides of the table.
PartnerStack, Impact, Awin or your own tracking? How to pick the platform that suits your product, your partners and your margins, from the man who came up with the name Affiliate Window while his double glazing was being fitted.
Recurring, one-time or a mix? How to set SaaS affiliate commissions that attract good partners, without tipping the doorman for a door you opened yourself.
Paid search on your brand name can quietly drain an affiliate budget. How to write clear brand bidding rules and enforce them fairly, and get the man with the flyers away from your shop door.
I run publisher sites as well as managing programs, so I see your program from the other side. What good partners check before they apply, and why they never tell you when you’ve failed.
A three month pilot is the dating phase. Nobody’s talking about moving in yet. What happens in each month, and what to measure before you decide.