For B2B SaaS vendors

Partner with our publisher network

Our B2B sites reach founders, marketers and small business teams while they are comparing tools. We promote software partners through in-depth reviews, head-to-head comparisons, best-of guides, email and direct referrals from our consulting clients.

Since 2012

Zoobu operating in affiliate marketing

160 sites

in our publisher portfolio

640,000+

monthly visitors across the network

UK, EU, US

core audience markets

How we promote software

Content written for buyers who are about to choose.

Each site is built around a specific audience and promotes only products we would recommend to that audience. Every page with a partner link says so clearly.

In-depth reviews

Reviews written from real use of your product, covering setup, features, pricing and who it suits.

Head-to-head comparisons

Your product compared with the alternatives buyers are weighing up, with a clear verdict for each type of buyer.

Best-of guides

Category roundups for searches such as “best email marketing software for small business”, where buyers are close to choosing.

Email

Features in newsletters that go to readers who have already shown interest in the category.

Direct referrals

Introductions from our consulting work, when a client needs a tool like yours.

Software categories we cover

Before we start

What we need from you

A few things help us decide quickly whether your product suits our readers, and let us write about it accurately.

How it works

01

Send us your program

Tell us about your product and share your program link.

02

We check the fit

We look at which of our sites reach your buyers and reply within two business days.

03

We publish and promote

Once we join, we add your product to relevant reviews, comparisons and guides, and keep them up to date.

For brands and networks

How we work with partners

We treat every program we join the way we would want our own clients’ programs treated.

Every site follows our editorial standards. A full site list with traffic evidence is available to networks and brands on request.

Partner with us

Send us your program.

Share your product and program details and Kevin will reply within two business days.

Prefer email? [email protected]